Now I have to admit, I remember the first time I heard of Blue Run Spirits and I had my reservations. Who were these guys with some 13 year old sourced product, a Nike shoe designer creating the packaging, the likes of Jim Rutledge putting his name to it, and they are charging over $150 a bottle!? A lot of those reservations began to disappear after I tasted their bourbon. It was really good. And then, the awards started piling up. Blue Run Spirits has been on a sprint more-so than run after launching in 2020. I'm joined by Mike Montgomery and Tim Sparapani, both co-founders of Blue Run, to talk about this journey and how they hit a turning point when people couldn't stop talking about their products. We talk about working with Jim Rutledge, moving from high aged to younger whiskeys, and how they are meeting a new demand in the market. Show Partners: Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com. Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more. Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com. Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com. Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about the secondary market. How did your whiskey journey begin? Where did your two worlds collide? Why bourbon? Tell us how you went about sourcing your product. How many barrels were your buying in the beginning? Tell us about your packaging. How did you land on the butterfly? How was it working with Jim Rutledge? What was the turning point? Are you concerned about selling younger aged products? Talk about your pricing strategy. What are you working on at Bardstown Bourbon Company? @bluerunspirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

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