Episode 69: Freja Foods, Founder Ed ArmitageHow to Hit a £10m Run Rate in 3 Years!In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions. Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here!By the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don’t miss these valuable nuggets.Here are the top 5 things you will learn from this episode:How Ed and Jess have built a business that turned over £1M in the first four weeks of 2024 alone!Why Harry Cain, the ex-MD of innocent smoothies Giles Brook ex CEO Unilever have all invested in the businessHow a digital-first brand allows them to avoid the gate-keepers that make business hard in retail groceryHow to overcome the challenges that most consumer brand startups face Ed’s 'turnover per full-time employee' Rule of thumb' that steers you on how many people to employ I hope you enjoyed this episode and that it has helped you and your business in some way! If it has, please hit FOLLOW to subscribe and keep an eye out for the next episode, where I'll talk to another successful founder of a challenger brand who will share more valuable insights into driving growth. Your FOLLOW makes a big difference to me and to my business, thank you.Click the Follow button beside Brand Growth Heroes by finding it on your favourite podcast app here.Useful links:Freja's WebsiteFind the founders on LinkedIn: Jessica Higgins & Ed ArmitageFreja on InstagramFreja on FacebookPlease don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on social: Brand Growth Heroes on LinkedIn, Facebook, Instagram, X and TikTok.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and my producer, Kathryn Watts, Social KEWS.

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