Scott McCulloch and his wife Karris started their vegan subscription box from the living room of their flat in 2013. Nine years later, The Vegan Kind Supermarket is a multi-million pound UK online vegan grocer, the first and largest of its kind. Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin.In this episode - our first with a grocery retailer - you'll learn:- Why and how Scott and Karris started their vegan subscription box business - including the steps they took to find their first 50 subscribers- How the business evolved to become the UK's biggest online exclusively-vegan supermarket- The exact steps YOU need to take to get YOUR retail buyer's attention... - Scott's view on what the vegan market/landscape will look like in 5 years' time (and it's radical...)- How you're going to have to get ready to compete with significant private-label/retailer own-brand vegan ranges over the coming year or so...- and why the time is right for him and his wife Karris to step back from running the day-to-day of their multi-million pound online supermarket.Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin.Follow The Vegan Kind Supermarket here.Come to Fiona's workshop at Bread and Jam Festival in London 18/19 July 2022 hereLearn more about the opportunity to work with Fiona's here: The Growth Strategy Programme and Fiona Fitz ConsultingDon't miss further episodes! Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast.

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