In the 'No & Low' alcohol category, Seedlip is arguably the original poster child of insurgent brands. Started on a garden table in 2016, it quickly became the world's No 1 distilled non-alcoholic brand. It now sells across 49 countries and has an undisclosed market sales value in the £10s of millions of pounds.In this episode, founder Ben Branson talks to Fiona about how he developed one of the ultimate disruptive brands; why he got into bed with Big Co (Diageo) so early on; and he talks us through the disruptive way he approaches building culture, people, roles and teams. They also chat about robot chefs, about how there are 47,000 plant-based ingredients available out there...and Ben tells us about some big, exciting plans for Seedlip coming down the line.Find out more about Seedlip - and try some! https://www.seedlipdrinks.com/en-us/Follow Seedlip on Instagram https://www.instagram.com/seedlipdrinks/Discover more about Fiona Fitz: https://www.linkedin.com/in/fionafitz/Discover more about the show: https://www.brandgrowthheroes.com/Want to work with Fiona? Discover her programmes for the founders of consumer/grocery brands below:The Growth Strategy Programme: The only online Business Accelerator for scaling consumer packaged goods brands. Read the testimonials here: https://www.fionafitzconsulting.com/courses/brand-growth-strategy-programmeBrand Growth Bootcamp Masterclass Membership - Fiona's group for founders of early-stage startup consumer brands https://fionafitzconsulting.mykajabi.com/offers/eRBTBioC/checkoutThanks to Strong Roots for supporting series 5 of Brand Growth Heroes.

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