Tony's Chocolonely launches in the UK...and it's flying

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Recorded11 Aug 2019

Publisherfeeds.transistor.fm ↗

Handlerec:11166419

Show notes

How do you grow a Chocolate brand to €70m in Sales without ever spending a penny on advertising? How do you get into EVERY SINGLE Sainsbury's store in the UK at launch...and account for over 35% of Chocolate sales at Wholefoods UK within 16 weeks? Listen to Ben Greensmith of Tony's Chocolonely tell us about THE most authentic and meaningful brand promise in Food and Bev - the serious attempt by Tony’s Chocolonely to change the Cocoa industry from the inside out, in order to eradicate childhood slavery and child labour in Cocoa producing countries.

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