Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin. Serial founder and bestselling author Mike Stevens talks to Fiona about his new book 'The Direct-To-Consumer Playbook', and shares his learnings from 20 years in consumer packaged goods - and from being one of the first challenger food brands to sell directly to consumers.Hear how Mike and his co-founder built a successful DTC business with Peppersmith; why he sold the business; how and why he went about writing his best-selling business book; the secrets to winning at DTC straight from the mouths of the most successful founders and brands in this space...and finally, what Mike would do differently, knowing what he knows now. What you'll learn :When DTC is right for your business - and when it ISN'T. What you NEED to figure out to make DTC work financially for your businessThe importance of talking to your consumers on the phone or in-person every weekWhat Mike means by 'Having a Brand that Can Tell the Story'Why multi-channel is often crucial to winningWhat successful challenger brands are DOING DIFFERENTLY and what YOU can take from their strategies and implement in your own business...NOW.What Mike would do differently with all this knowledge and experience under his belt.Find Mike's book here.Meet Mike at Bread and Jam Fest hereCome to Fiona's workshop at Bread and Jam Fest here

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