Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBuyer psychology reveals why customers actually buy — and why some brands become impossible to forget. In this episode, Katelyn Bourgoin breaks down how Jobs-to-be-Done, customer research, and “ownable ideas” help brands uncover what buyers really care about and build memorable positioning around it.You’ll learn:Discover the real reasons customers choose one solution over anotherUse Jobs-to-be-Done to uncover stronger customer insightsTurn differentiated thinking into an ownable idea your audience remembersUse AI research without losing the depth and empathy behind real customer insight

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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