BRANDED WOR(L)DS
Shaping the Future of Brands – A Global Dialogue with Drew Holmgreen, President & CEO of PPAI
28 May 2025
Recorded in the Belgian woods at La Hulpe during the first International Leadership Summit, this premiere episode of Branded Wor(l)ds – A Transatlantic Dialogue sets the stage for a new kind of conversation. Hosts Steven Baumgärtner (Cybergroup, Germany) and Jeff Solomon (FreePromoTips, USA) sit down with Drew Holmgreen, President & CEO of PPAI, to discuss how purpose, innovation, and sustainability are redefining brand leadership worldwide. Together, they explore the future of global brand communication, the role of cultural authenticity, and why collaboration across the Atlantic will shape the industry’s next chapter.
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