How to Build Connections by Sharing Your Founder's Story with Bonnie Rothman & Judy Kalvin

Send us a textBonnie Rothman is the President and Founder of Company B - a successful New York communications firm that helps brands connect with their customers through compelling story-telling. Company B was built on the promise of pinpointing a brand’s story to shape messaging, execute public relations and social media campaigns, and launch brands with exacting, exciting content. As a former contributor to The New York Times, and screenwriter mentored by Norah Ephron, Bonnie knows what makes a story take hold. She has worked with global brands like Kraft Foods, Kaplan and eBay, non-profits like the Leukemia & Lymphoma Society and early and mid-stage tech companies. Her partner Judy Kalvin, has over two decades of experience in public relations specializing in creative services agencies and marketing tech companies. Judy’s top-tier clients have often been mentioned in such publications as The Wall Street Journal, The New York Times, Forbes, Fast Company, Crain’s New York Business, CNN, CNBC, CBS and NPR radio. Judy often speaks on public relations topics at creative services conferences around the world, and in 2002 she won the New York City Council’s Annual Women of Achievement Pacesetter Awards. I invited Bonnie & Judy to be on my show to discuss why branding matters to them and to learn about Founders Stories and why they're so important in connecting brands with their audience. We also discuss why now, more than ever, companies need to take responsibility and action on issues they believe in to create real change.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected] the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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