How to Make a Shift from “It’s All About Me” to “It’s All About We” with Charles Rosen (Ironbound Cider)

Send us a textMy guest today is an old friend from my university days, Charles Rosen. Since those crazy days at UWO (University of Western Ontario) Chuck, as we fondly called him, has had an incredibly diverse career…or should I say several careers. From successful lawyer, to movie producer, to starting his own New York ad agency where he worked with some of the world's most iconic brands like Coca-Cola and Ben & Jerry’s. He even tried his hand at politics where he worked with Hillary Clinton. Today Chuck is building his own successful brand in his latest career as a farmer. Yes, Charles Rosen is a farmer. He is the Founder of Ironbound Farm -  home of Ironbound Hard Cider and New Ark Farms. Nestled in the foothills of the New Jersey Highlands, this is no ordinary farm and by all accounts, no ordinary cider. What makes Ironbound Farm and Ironbound Hard Cider so unique, other than it’s founder, is it was built on the belief that businesses must take responsibility for the impact they have on the social, economic, and ecological well-being of their communities. It’s a unique social enterprise network committed to building a collective of local farmers, food producers, retailers, and restaurateurs as an alternative food economy in which land and people thrive. I invited Chuck to be a guest on my show, not only because of his larger than life personality, but when I think about how brands are making a shift from “It’s all about me” to “it’s all about “we” Chuck puts his money where his mouth is.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

There are no comments yet.

Please log in to write the first comment.