How to Turn Misfortune Into Good Fortune with Andy Nairn (Go Luck Yourself)

Send us a textMy guest today is Andy Nairn, one of the  founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising."Recently, Andy launched his first book called “GO LUCK YOURSELF - 40 ways to stack the odds in your brand’s favour.” And here’s the best part - ALL the royalties from this book are going to help working class kids get a lucky break into the creative industry.I invited Andy to be a guest on my show to discuss the role luck plays in branding. I wanted to know why it’s considered taboo in business. And I was curious to get his POV on what role mindset plays on turning misfortune into good fortune.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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