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Brands for a Better World (formerly Evolve CPG)

The Power of Fermentation with Whitney Douglas of Living Alchemy

10 Oct 2025

Description

In this conversation, Whitney Douglas, Director of Sales at Living Alchemy, discusses the transformative power of fermentation in health supplements and its historical significance. She explains how Living Alchemy uses fermentation to enhance the potency and digestibility of their products, emphasizing a holistic approach to nutrition. The discussion also covers the launch of their new book, 'The Living Alchemy Book of Fermentation,' which aims to educate readers on the benefits of fermentation and provide practical tips and recipes. Whitney shares insights on the importance of returning to natural health practices and the need for unity in the wellness community.Takeaways:Fermentation enhances the potency and digestibility of supplements.Living Alchemy focuses on whole plant supplements for holistic health.Their new book aims to educate on fermentation and its benefits.Fermentation has historical significance in health practices.Customer feedback drives product development at Living Alchemy.The shift towards natural health is gaining momentum.Fermentation can reduce anti-nutrients in food.Connection to nature is essential for health and wellness.Personal growth often involves deconditioning from societal norms.A better world is about unity and connection. Sound bites:“Curcumin is fat soluble, but when you ferment the turmeric root, the curcumin becomes water soluble, making it more easily absorbed into your body.”“I do feel like there's that shift is coming where, you know, but we're going back to nature, whether you want to call it rewilding, remembering, it's happening, you know?”“I'm starting to realize that like, in the West anyways, everything that you should be doing is somehow removed from your life and then sold back to you as a service or product.”“we know how important gut health is to the rest of the body, especially when it comes to the immune system and cognitive function, cardiac function.”"Tend to your inner garden."“Go fermental.”“Holy basil makes a great tea and it's already wonderful. But then you ferment it and then it just turns into like the next level.”“The process took three years. To stop writing the book was the hardest thing about writing the book because draw the line in the sand at some point and agree that it's done.”“Divided we are not strong."Links:Whitney Douglas on LinkedIn - https://www.linkedin.com/in/whitney-douglas-36110512/Living Alchemy - https://livingalchemy.com/The Living Alchemy Book of Fermentation - https://livingalchemy.com/products/the-living-alchemy-book-of-fermenationLiving Alchemy on Facebook - https://www.facebook.com/therealalchemyusa/Living Alchemy on X - https://x.com/TherealalchemyULiving Alchemy on LinkedIn - https://www.linkedin.com/company/living-alchemy-fermented-supplements/…Philosopher Foods Fermented & Sprouted Nuts - https://philosopherfoods.com/…The Gene Keys Book - https://genekeys.com/product/the-gene-keys-paperback/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Living Alchemy and Fermentation06:13 The Science of Fermentation and Its Benefits08:54 Holistic Health and Whole Plant Nutrition12:10 The Evolution of the Supplement Industry14:58 Addressing Health Concerns Through Natural Solutions17:55 Product Development and Customer Feedback21:07 The Living Alchemy Book of Fermentation23:51 The Historical Context of Fermentation26:52 The Future of Living Alchemy and Customer Engagement34:33 Understanding Fermentation and Its Importance35:37 The Journey of Writing a Cookbook38:12 Exploring Unique Recipes and Their Significance42:44 The Collaborative Process of Recipe Development44:29 The Challenges and Surprises in Fermentation47:13 The Impact of Fermentation on Health49:21 Reflections on the Book Writing Experience51:01 The Role of Authenticity in Personal Growth57:47 Envisioning a Better World Through UnitySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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