Videographer and podcaster Tyler Herrinton shares how to use video to elevate your brand. The highlights: 02:36 - How Tyler got into video. 07:48 - When Ashley, his wife, joined him in the business. 13:56 - Why there is suddenly such a demand for video from business owners. 19:08 - Why everyone should incorporate video into their marketing strategy on some level. 20:22 - Where to get started with video. 24:21 - How video can build trust with your audience. 26:31 - The opportunity available on YouTube (and why people can forgive video quality if it’s not 100%). 33:46 - The one thing that people CANNOT forgive when it comes to video. 36:27 - Where to get started with audio equipment. 44:15 - Why there’s value in hiring a professional to put together a promotional film. 50:46 - Video and social media Tyler is one half of the husband and wife videography duo, The Herrintons. Ty’s gift for storytelling began as just a young kid with a camcorder filming skits of his siblings in their day-to-day life. He can often be found browsing recent tech reviews, Apple products, or latest industry trends; he’s a sharp dresser, quick thinker, and an avid explorer. Ty is also the host of the podcast Ty's Tech Line. For the show notes, go to https://daveyandkrista.com/btb-tyler-herrinton-episode-14/

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