Episode 37: Charity Maurer - Building a Luxury Brand

Today’s guest is Charity Maurer of Charity Maurer Photography, a luxury level Photography business serving the Phoenix area. What’s interesting about Charity’s business is that she didn’t start out as a luxury brand. It wasn’t until a few years into business that she decided she wanted to go after the luxury market so that she could create more margin in her life. We walk through steps that Charity took in rebranding her business and entering that luxury level market focusing on everything from finding new networking groups to changing up the copy and imagery she was sharing on social media to making big pricing increases. For show notes and other resources, go to https://daveyandkrista.com/btb-charity-maurer-episode-37.

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