Episode 53: Melissa Jill - Transforming a Boutique Wedding Business to 3 Businesses and 5 Streams of Income

Today we are chatting with photographer and entrepreneur Melissa Jill. Melissa, impressively runs 3 different businesses with 5 income streams. Much of what we talk about today is how she was able to build and manage all these different businesses through outsourcing and hiring a team. We also get to hear about how she started her latest business—an album design company called Align, which we’ve actually used and highly recommend to others. We end the episode with a brief conversation about some of Melissa’s best tips for effectively selling albums. Even if you’re not a photographer, I think you’ll find this conversation helpful as you think through ways you can optimize your customers’ value. Melissa Jill is an internationally recognized Phoenix-based wedding photographer who has been shooting weddings for 16 years. She photographs 10-15 high-end weddings a year and also has 4 associate photographers who shoot weddings under her brand at lower price points. Over the years, she has developed an extensive database of free information for photographers on her blog. She also mentors photographers one-on-one. She started an album design company called Align Album Design years ago that helps photographers world-wide streamline their album workflow and increase their profit. She is passionate about business, has worked hard to maximize the efficiency and profitability of her studio, and loves helping other photographers do the same. Check out the show notes at https://daveyandkrista.com/btb-melissa-jill-episode-53/ for additional resources.

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