Hello and Merry Christmas to all! Sneaking this episode out just before the Big Day - and it’s an absolute doozy.We get a question from the A-list writer and all-round clever guy Bob Bly, who wants to know why the heck copywriters are rebranding as something vague and possibly meaningless.There’s also some very, very good hate mail, late night ramblings and a question chosen by Gemima that, for some reason, I found really annoying. My apologies to whoever actually asked it…Thanks to all who listened to us in 2025 and for all who intend to keep listening in 2026. I hope you get some epic presents. In fact - tell us your best present in the comments and we might do a top 10 gift wrap up (unwrapped?) in early 2026.Cheers and good cheers,Hayden & Martin Get full access to BRAVE NEW WORD at www.bravenewwordpodcast.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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