BRAVE NEW WORD: The Podcast
Episodes
Episode 28: The AI of the Storm (Part VI)
06 Nov 2025
Contributed by Lukas
Hello, people of the Brave New Word.We’re back with a big, beautiful, sad and fascinating question from an anonymous listener who is petrified of AI...
Episode #27: Your Own Worst Enemy
10 Oct 2025
Contributed by Lukas
Content warning: there’s a fair bit of swearing in this one. Some of it from Charlie!In this episode, Martin gets his passion project torn to shreds...
Episode #26: Going Solo
29 Aug 2025
Contributed by Lukas
This episode starts with a cracker of a question: when should one take the plunge into freelancing? We talk not just about the obvious stuff (money, l...
Episode #25: The AI of the Storm (Part V)
14 Aug 2025
Contributed by Lukas
My favourite feature returns: hate mail corner! Only this time, it’s also an AI of the Storm question.Judge Dredd (I believe the real guy, not some ...
Episode #24: Ninky Nonk vs. Pinky Ponk
18 Jul 2025
Contributed by Lukas
It’s about to get silly.In this episode, we begin with a serious question: what’s the biggest mistake copywriters make?(Yes, astute viewers will n...
Episode #23: Martin's Bacon Butty
04 Jul 2025
Contributed by Lukas
It’s been a while.Sorry for the interruption, but sometimes life gets in the way. The good news is we’re back, answering more of your questions an...
Episode #22: The AI of the Storm (Part IV)
08 May 2025
Contributed by Lukas
Listening back to this episode for the edit, I realised that we really didn’t come up with a great answer for this question. We get a bit wishy wash...
Episode #21: Meat Cute Y-Fronts
01 May 2025
Contributed by Lukas
We’re back! It’s been ages since Martin and I have been able to get together and record - blame time zones, houses and holidays. But we finally go...
Episode #20: The AI of the Storm (Part III)
28 Mar 2025
Contributed by Lukas
Another edition of our miniseries THE AI OF THE STORM, this time with a very intriguing question indeed: Can AI understand emotion and persuasion the ...
Episode #19: VOICES IN YOUR HEAD
21 Mar 2025
Contributed by Lukas
Brand voice is a funny old thing. On the one hand, it’s meant to be the key to authenticity. On the other hand, it is kinda…meaningless. In this e...
Episode #17: MAKE THEM PAY
07 Mar 2025
Contributed by Lukas
Back to normal programming! This time we answer a question about that most insidious client behaviour: not paying the f&$%ing invoice. Pretty much eve...
Episode #16: The AI of the Storm (Part 1)
28 Feb 2025
Contributed by Lukas
Welcome! This is the first in a new series for us: The AI of the Storm. It’s all about the hot topic at the moment: AI copywriting. Specifically, it...
Episode #15: Attack of the Clients
21 Feb 2025
Contributed by Lukas
WHOOOAAAAA we’re back! After quite a hiatus, Martin and I dusted off our microphones, donned our spacesuits and managed to record this peach of an e...
Episode #14: Name Your Price (But Mind The Drink)
09 Jan 2025
Contributed by Lukas
Welcome to the first Brave New Word of 2025!Actually, to be honest, we recorded this one before Christmas. You won’t hear us offering salutations or...
Episode #13: Champagne Podcasting
19 Dec 2024
Contributed by Lukas
WHOA.Hundreds of entries. Hundreds of puns. Hundreds of better-than-what-most-brands-use taglines and slogans.But there can only be one winner - and y...
Episode #12: Bandwagon Y-Fronts
11 Dec 2024
Contributed by Lukas
That’s right: our new Y-Fronts mini-brief is to create a slogan or tagline for jaGUar! You can even go the whole hog and make a full-on advertisemen...
Episode #11: Sarah Townsend!
05 Dec 2024
Contributed by Lukas
Sarah “Human Dynamo” Townsend has just launched her third book, The Little Book of Confusables 2, and we were lucky enough to catch her for a chat...
Episode #10: Books, psychopaths and good snacks
28 Nov 2024
Contributed by Lukas
It’s time to talk books. We get asked about them all the time, and 43:26 is not quite enough time to do the subject justice, but we did our best.We ...
Episode #9: LINKEDIN SPECIAL!
21 Nov 2024
Contributed by Lukas
Believe me, we’ll be back on this subject again soon.LinkedIn is a hot topic, and we get questions about it all the time. In this edition, we answer...
Episode #8: Starting Again, the Pavlov's Dog's Guide to Persuasion, James Bond and your Y-Fronts
14 Nov 2024
Contributed by Lukas
Boy, we cover a lot of ground in this episode. First, we answer a common question: if we had to launch our careers again, how would we do it? To be fa...
Episode #7: Y-Fronts for retirees
06 Nov 2024
Contributed by Lukas
Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode...
Episode #6: Creative atrophy, impostor syndrome and zombie apocalypses
31 Oct 2024
Contributed by Lukas
Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode...
Episode #5: The evil AI, teaching vs strategy, and a hotdog wine
24 Oct 2024
Contributed by Lukas
Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode...
Episode #4: CLIENT ACQUISITION SPECIAL
17 Oct 2024
Contributed by Lukas
Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode...
Episode #3: Proper EEATing, Luxury Niches and Martin's Mafia Lifestyle
10 Oct 2024
Contributed by Lukas
Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode...
Episode #2: Gemima and her Y-Fronts
02 Oct 2024
Contributed by Lukas
Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode...
Episode #1: Swearing, niching and shotput
22 Sep 2024
Contributed by Lukas
Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode...