That’s right: our new Y-Fronts mini-brief is to create a slogan or tagline for jaGUar! You can even go the whole hog and make a full-on advertisement if you like.Martin and I have different takes on the Jaguar thing. Martin, probably quite rightly, thinks it’s off the mark. I, on the other hand, absolutely want a new Jaguar and love at least 67% of what they’ve done with it.But if you listen to the [quite short] episode, you’ll note that one thing Martin and I share is our grief over the death of great car advertising. We both Could this be your opportunity to win hearts, minds and the Jaguar account?Not to mention a bottle of Champagne from Martin. S**T JUST GOT REAL.Make sure to submit your Y-Fronts entries as soon as possible. Use our hashtag(s) #spreadthebravenewword and #yfronts to make sure we see it; you can also tag us in your posts.Until next time! Get full access to BRAVE NEW WORD at www.bravenewwordpodcast.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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