It’s time to talk books. We get asked about them all the time, and 43:26 is not quite enough time to do the subject justice, but we did our best.We copywriters are lucky: we have an excuse to acquire and read as many books as we like. And there are a lot of great books about copywriting. This episode covers a few of the ‘core texts’ from masters like Gene Schwartz, Claude Hopkins and David Ogilvy. But both Martin and I agree that to be a successful, well-rounded copywriter, you ought to look beyond the classics. Heck, look beyond copywriting! * Breakthrough Advertising - Gene Schwartz* Scientific Advertising - Claude Hopkins * Tested Advertising Methods - John Caples* The Copy Book - D&AD* Hey Whipple, Squeeze This! - Luke Sullivan* How To Write A Good Advertisement - Blake Schwab* We, Me, Them & It - John Simmons* Made to Stick - Dan & Chip Heath* 100 Greatest Advertisements 1852 - 1958 - Julian L. Watkins* Can I Change Your Mind? - Lindsay Camp* Ogilvy on Advertising - David Ogilvy* Several Short Sentences About Writing - Verlyn Klinkenborg* The Good Psychopath’s Guide to Success - Andy McNab and Kevin Dutton* Never Split the Difference - Chris Voss* Grief is a Thing With Feathers, Lanny, Shy - Max PorterHonourable mentions go to Dan Nelken’s Self-Help Guide for Copywriters (mentioned in a previous episode) and Andrew Boulton’s Copywriting Is… (unfairly banished to my garage and thus left out of my list). But that’s not all we talk about. No, because someone asks us about snacks, and both Charlie and Gemima spit out weirdly similar answers yet again. We’re beginning to get a picture of the sort of people they’d be if they were, you know, people.That’s all for now. Except for a quick mention that this was EPISODE 10! I did not think we’d make it this far in. Thank you so much for the support - please keep sending us your questions and comments, and remember to spread the word about Brave New Word. Get full access to BRAVE NEW WORD at www.bravenewwordpodcast.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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