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BRAVE NEW WORD: The Podcast

Episode 28: The AI of the Storm (Part VI)

06 Nov 2025

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Hello, people of the Brave New Word.We’re back with a big, beautiful, sad and fascinating question from an anonymous listener who is petrified of AI - and also afraid of being left behind by not embracing it. This is really the meat and potatoes of these AI of the Storm episodes. Because the reality is, AI is here, and it has changed and will continue to change the world around us. Throw your shoes in the machine all you like: that machine will spit out poorly-made knockoff shoes for free, and a lot of people will gladly wear those shoes and say they’re absolutely brilliant and anyone who still pays for shoes is a moron.But the reality is that it’s not a binary thing. There’s not Before AI and After AI. The world is still, actually, mostly the same. People are mostly the same. Words are mostly the same. People still have stuff to buy and sell. People are starting to realise those knockoff AI shoes are even flimsier than this metaphor. One of the best things you can do (in any situation, really) is to know your enemy. That’s why, in this episode, we recommend at least learning a bit about AI. Sticking your head in the sand has some merits, but ultimately, ignorance never serves anyone particularly well. We also dish out a fair bit of waffly other advice, and to be honest, I’ve forgotten a lot of it since we recorded the episode. I guess that means you’ll just have to listen to it.As always, please keep sending us your questions, comments and more. Oh - and please spread the word about Brave New Word. Send this email to your friends. Have BNW listening parties in your coworking space. Bonus points for the most creative/obnoxious promo. I might get Martin to send you a bottle of wine or something.Until next time! -H Get full access to BRAVE NEW WORD at www.bravenewwordpodcast.com/subscribe

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