Content warning: there’s a fair bit of swearing in this one. Some of it from Charlie!In this episode, Martin gets his passion project torn to shreds by Charlie “Danny Dyer” GPT. It might be my favourite moment in this podcast, ever.But the critique doesn’t stop there. We munch on some humble pie and answer the question:What’s your worst trait as a copywriter? I won’t give away the answers (it’s a podcast, listen to the thing!) but it turns out we’re rather similar in our faults.It can be pretty uncomfortable to put yourself on the other side of the desk and criticise not just your work, but your entire way of working. But being able to identify and own your bad habits as a writer is important: it’s the only way you’ll ever keep a handle on them.We also talk a little about my book (it’s a work in progress) and we put our Agony Aunt hats on and help someone face up to a real challenge: how to manage an unwanted and very annoying-sounding house guest. Until next episode,H Get full access to BRAVE NEW WORD at www.bravenewwordpodcast.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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