Dan Balcauski makes product positioning and pricing easy to understand, and shares techniques for uncovering what customers value and are willing to pay for. Highlights include: ⭐ What is product positioning and why does it matter? ⭐ How do you know if your product has great positioning? ⭐ Why is it so difficult for companies to build what customers value? ⭐ How do you determine what a customer’s willingness to pay is? ⭐ What can researchers and designers do to increase their impact? ====== Who is Dan Balcauski? Dan is the Founder and Principal Consultant of Product Tranquility, where he helps high-volume B2B SaaS CEO’s to dispel the pricing and packaging illusions that prevent new products from growing to their potential. A reformed software engineer, that went on to earn an MBA from Northwestern University’s Kellogg School of Management, and become a Head of Product, Dan knows a thing or two about what it takes to create products that serve users and deliver on business objectives. Dan’s product leadership experience has included time as the Product Strategy Principal at SolarWinds, a cloud platform for DevOps. Dan was also the Head of Product at LawnStarter, an Austin Texas based platform that connects consumers to lawn service professionals. ====== Find Dan here: LinkedIn: https://bit.ly/B11vgD Twitter: https://twitter.com/dan_balcauski Website: https://www.producttranquility.com/ Blog: https://bit.ly/3GSeaNc Understanding the Jobs to be Done by Bob Moesta: https://youtu.be/f2l75aAJo44 ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

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