Susan Weinschenk shares a deeply personal account of why she’s a behavioural scientist, the role of ethics in design, and how deciding her self-story helped her while battling cancer. Highlights include: ⭐ How critical is skepticism for making effective design decisions? ⭐ Why hasn’t ethics always been part of the big tech design conversation? ⭐ How do you help people to become comfortable with finding truth? ⭐ Do designers understand what’s ethical and what’s not? ⭐ What story are we telling ourselves that we should change? ====== Who is Susan Weinschenk? Susan is the Founder, CEO and Chief Behavioural Scientist at The Team W, a behavioural science and user experience consultancy and training company, with clients including a few companies you may have heard of before, such as Amazon, Disney and Target. With her deep knowledge of behavioural science, underpinned by a PhD in Cognitive Psychology, and developed over 35 years in the field, Susan has shared her knowledge with audiences across the globe, at events such as UX Brighton, the USI conference, and Convey UX. Susan is also the author of several widely respected books, that are at the intersection of behavioural science and UX design, including: Neuro Web Design: What Makes Them Click?, 100 Things Every Designer Needs to Know About People, and How To Get People to Do Stuff. ====== Find Susan here: LinkedIn: https://www.linkedin.com/in/susanweinschenk/ Twitter: https://twitter.com/thebrainlady Website: https://theteamw.com/ YouTube: https://www.youtube.com/c/Theteamw Podcast: https://www.humantech.theteamw.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

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