Brazil (is not) for Beginners
Staying curious and spotting emerging trends with Kanoa Capital's Guilherme Bonifácio
18 Sep 2025
In this episode of Brazil (is not) for Beginners, Isaac sits down with Guilherme Bonifácio, one of Brazil’s most successful serial entrepreneurs and co-founder of Kanoa Capital, a pioneer in the search fund space. Guilherme was one of the co-founders of iFood, the market leader in food delivery in Brazil, but this episode focuses on Guilherme’s journey after iFood, in particular his experience founding Mercê do Bairro, and ultimately deciding to close the company and return $7 million to investors as well as his most recent venture Kanoa Capital. Guilherme shares what he learned from his experience with Mercê, why he made the decision to winddown and return funds to his investors, and what it reveals about resilience and responsibility in entrepreneurship. The conversation then moves on to Guilherme’s newest venture where he is focused on search funds and their growing relevance in the Brazilian market. Guilherme further reflects on his broader personal journey, including his earlier role as a co-founder of iFood, and how these experiences continue to shape his long-term vision with Kanoa Capital. Other key topics include:• The responsibilities of founders and the importance of staying humble• Why it’s important for founders to understand the mechanics of venture capital and the interests and motivations of your investors• Why Guilherme believes so strongly in the enormous potential of search funds in Brazil• Key qualities and traits for successful searchers and business strategies• And lots more...
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