019: How to Get Powerful Testimonials for Your Service Business (What to Ask and How to Ask It!)

I would argue that testimonials are one of the most POWERFUL marketing tools for your business. We live in a world that runs on reviews, and positive feedback from someone else (even if we don’t personally know them) can make a HUGE difference in whether or not we buy something. And, let’s be real, your past customers aren’t going to just send you a testimonial just because. They’ve got their own life and stuff going on! So, you’ve got to ask them and ASK THEM WELL.   In this episode, I’m teaching you exactly how I ask my clients for testimonials.  We dive into what to say, how to say it, and some dos and don’ts along the way. I’ve been asking for testimonials this way for about 2 years now, and it totally works!   So, if you’re ready to have raving reviews for your business, this episode is FOR YOU. Get excited to have some clear strategies to implement today!   Episode Highlights: - 3 reasons why testimonials are game changer for your business - Why you should never just email your past client “asking for a testimonial” - How to create an easy system to ask for feedback - Exact questions you should be asking your past clients in order to get answers you’ll actually want to share - REAL reviews from some of my clients as examples of how powerful reviews can be when you do good work and ask good questions - The most important question style you should be asking - How to get clients to put the review on other spots like Facebook, Wedding Wire, Google, etc. - How to ask for construction criticism and actually utilize it for your own good - Why getting permission to use a review matters   Stay tuned next week for even more content on testimonials!   Links Mentioned in Episode: -  Get 30% off + a free trial of Dubsado with the code “ELIZABETH30” -   See reviews on my websitBlack Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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