036: What I Learned from a Failed Launch, and How I Did It Right Next Time (My Thoughts on Turning Services to Products)

I just had a launch in my business! If you’re a frequent podcast listener and follower, then you know this. ;) It was a multiple five-figure launch with a five-figure day too. It was exciting, exhilarating and exhausting! This launch felt like a total win. But, I have a confession. The first time I launched a product, it was a total flop. I did a lot of things wrong, which led to me hardly selling anything. I think what I learned from this failed launch will help you avoid my mistakes.  And no, the failed launch was NOT my template shop! It was a digital product that you’ve probably never even heard me talk about because it was a super long time ago! I’m going to share what I learned from that failed launch and how I fixed it when I launched my template shop years later.    In this episode, you’ll hear me compare that early product launch with my recent launches to show you mistakes to avoid. I’ll also be sharing my thoughts on turning services into products and how often times people make this leap way too fast! I really hope this episode helps YOU as you prepare for launching a product or as you’re considering turning services to products!    Get the full blog post for this episode: https://elizabethmccravy.com/36  Shop the website template shop: https://elizabethmccravy.com/shop  Come hang out with me on Instagram!: https://instagram.com/elizabethmccravy Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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