039: Why I Deleted 700 People from My Email List

A couple of months ago I deleted 700+ people from my email list. Just straight up a bye, bye, bye. Not because I didn't like them or didn't want them to get my emails — not at all! I deleted them because they were "cold subscribers".  They weren't opening my emails or clicking on anything for months.    What kept me not deleting people for so long was the fact that I saw my subscriber number as a vanity metric I wanted to protect. I have a subscriber goal I'm trying to hit this year, and by deleting people, I obviously set the goal back.   But, enough was enough and who wants to send emails to people who don’t want them anyway?! In this episode, I’m sharing the process for removing subscribers from your email list, while making sure they actually want to go first. We also talk about how to re-engage a list you simply haven’t emailed in forever! Get ready to start having a cleaner and more engaged email audience.    - Full blog post and extended show notes: https://elizabethmccravy.com/39  - Visit the main website: https://elizabethmccravy.com/  - Overall Averages for Open and Click Rates: https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/ - Interesting Email Marketing Statistics: https://www.oberlo.com/blog/email-marketing-statistics - Recommended Email Marketing Softwares:  - - ConvertKit: https://elizabethmccravy.com/convertkit  - - FloDesk: https://elizabethmccravy.com/flodeskBlack Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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