057: 3 Essential Copywriting Elements to Make Your Sales Page a Success

Today on the podcast, we are talking sales pages! Particularly sales page copywriting.  So often I see people create their course or membership site, and they are so excited and ready to sell it. But, then they have the big steps in the way — writing and designing their sales page. Unfortunately, it can be easy for people to just glaze over this step in the process. The course is awesome, so it’ll sell great, right? The truth is that the money’s in the marketing. If your sales page stinks, people won’t buy.    In this episode, I’m sharing 3 essential elements that I believe will make your sales page a success. Of course, there are more pieces to a sales page than these, but these are vital. And, they might totally not be what you’re expecting!  And, guess what? There is a new type of template in town starting April 7th, 2020.  Sales Funnel Kit Templates are coming to EM Shop! If you’re wondering what the heck that is, don’t worry I explain it in the episode and I totally made up the phrase myself. These are beautiful, conversion-oriented sales pages PLUS the other website pages you need to sell your stuff online. And, a training course on writing sales copy. So, the design help and the copywriting help = a successful course launch. I am so excited to be offering this! As a gal who loves sales funnels, the online education industry, and copywriting, it’s such a fun creation for me. And, I can’t wait for you to get your hands on it starting April 7th!    Links mentioned in this episode: - Get the High-Converting Headlines Guide: https://elizabethmccravy.com/headline  - Shop all website templates: https://elizabethmccravy.com/shop - Opt-in to any of these freebies to be added to our mailing list: https://elizabethmccravy.com/toolsBlack Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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