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In this case study episode, I’m chatting with Kaylan Thompson. You’ve heard Kaylan in a past episode already (episode #51) where she teaches us how to hire your first team member. Now, she’s back and we’re talking about what it’s like to be an EM Shop customer! Kaylan uses the Nicole template from my shop for her gorgeous website. She’s had a lot of success in her business, and we’re talking here about how her website has played a role in that.  Highlights from this episode: How Kaylan got her website template live in under 5 days (with no prior Showit experience!)  Kaylan’s tips for customizing your template quickly and with ease  How to make your own brand from your website template (yep, without hiring a designer!)  Kaylan’s advice for using your website template as a guide for writing your website copy  Using tools like Canva to create graphics to match your brand How Kaylan’s sales page “did the work” of making the sale and allowed her to not have to sell on sales calls  How Kaylan’s new website helped her stop stressing out about booking clients     Shop website templates at https://elizabethmccravy.com/shop   See Kaylan’s website template in action at https://joytolead.com   See even more website templates in action at https://elizabethmccravy.com/showcase  See the full show notes for this episode here: https://elizabethmccravy.com/67  Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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