072: How to Sell Certainty to Your Potential Customers (and Speed up the Sales Process!)

Do your potential clients know what life looks like AFTER they say yes to working with you? In your business, you might have a plan to combat buyer’s remorse or ensure a great client experience, but, are you doing anything to combat the reluctance someone might have to purchase? This episode was inspired by a conversation I had with my husband Adam that got my brain spinning with ways that you guys can increase certainty and speed up the sales process with your clients and customers.    In this episode, we’re talking about 5 ways to increase certainty in your customer’s minds around your offer. If you often have customers who are interested in your service or product, but they just can’t bring themselves to finally buy, they might need MORE proof of what’s on the other side. I believe that the tactics I’m sharing here will help speed up the customer journey, and, ultimately lead you to way more YESES!    These tactics could LITERALLY change your business for the better, and these are some of my favorite tips I’ve shared on this podcast yet. Get out your notebook, you’ll want to take notes for this one!  Links Mentioned In This Episode: Get the full show notes for this episode: http://elizabethmccravy.com/72 Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/  Shop website templates: https://elizabethmccravy.com/shop Tune into episodes 19, 20, and 22 for tips on testimonials (all episodes are numbered in your podcast app)    Have you left a review yet? Reviews help more entrepreneurs like yourself discover the podcast. (And, it’s how you show your LOVE for the show!) I read every single review and so appreciate hearing from you! Leave a rating and/or review here: https://elizabethmccravy.com/itunes  (Scroll to the bottom where you’ll see other reviewerBlack Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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