074: How to Write Personality-Packed Copy That Entertains AND Sells With Brittany McBean

Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting. These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting, I love helping you create more sales through your words, your designs, and everything in between, and this episode has so many tactical ways to do EXACTLY THAT.    What You’ll Learn: - How to include sensory details in your copywriting - The best way to talk about yourself in your copywriting - How to use market research to get a jumpstart on your copy  - How to use the 5 emotions to invoke deep feelings in the reader - What reading level you should be writing at and how to double-check yourself - How to create your very own “copy vault”  … and so much more!    Our lovely guest today, Brittany McBean, is a conversion copywriter and marketing strategist who helps online educators and creatives stand out with crystal clear messaging and a laser-focused strategy—writing the words that get you seen by the right people so you can make a maximum impact and income.    To get the full show notes and links mentioned for this episode, head to https://elizabethmccravy.com/74    Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/ Connect with Brittany on Instagram at https://www.instagram.com/brittanylmcbean/   This month, we’re doing a weekly business book giveaway! To enter just leave a review oBlack Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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