086: The Financial Numbers Every Online Business Owner Needs to Track (But… That You Might Totally Be Missing!)

There are so many numbers you’ll pay attention to when looking at your money from your business. Today I want to talk about 2 numbers specifically that not enough people pay attention to! I know I didn’t for way too long, and I want you to learn from my mistake here.    Nope, we’re not talking about revenue and profits. This is something completely different! I hope my sharing openly about what’s working for me helps YOU as well! A fast disclaimer on this episode: I am not a bookkeeper, accountant or financial advisor. I’m a website designer! I’m sharing what is working for me in my online business. The advice I’m sharing here is specific to online service-based businesses, and I realize that not all types of businesses need to watch the same numbers.    What you’ll learn in this episode: - The 2 numbers you need to pay attention to, but might be ignoring right now  - What scaling my business and paying myself through scaling has looked like over the years  - Why I hate “marketing math” - what it is, problems with it, and how you don’t need big revenue numbers to make a great living  - Thoughts on paying attention to your money, even as a “non-math person”  - Plus, 2 “life updates” in the beginning of this episode. Super fun!    Links mentioned in this episode: - Get on the waitlist for my upcoming course for designers: https://elizabethmccravy.com/waitlist  - Claire Pell’s Get Paid Podcast (episode #122): https://clairepells.com/122/  - Shop Elizabeth’s EM Shop website templates: https://elizabethmccravy.com/shop/  - Connect with Elizabeth on Instagram: https://www.instagram.cBlack Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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