108: How to Legally Own Your Brand Using Trademarks with Joey Vitale and Elizabeth McCravy

Do you understand how trademarks relate to your online business? I totally didn’t, to be honest, and that’s why I wanted to have Joey on the podcast to educate ME and all of YOU! Now, trademarks might not seem like the most “exciting” topic, but it is so important to the health of your business. And, I seriously believe knowledge is power. Even just learning about and exploring this topic can be so beneficial!    Joey is a trademark lawyer for online business owners, so he really GETS this space! He has helped tons of online entrepreneurs and course creators understand just how important trademarking really is and call legal dibs on their brands and signature methods.   In this episode, we explore what trademarks are and how they apply to your business. We talk about things like:  - What even IS a trademark?  - How is a trademark different from copyrights?  - What can we trademark? What can’t we?  - Could our competitors cut in and trademark something we use in our businesses?  - How much does it cost to get something trademarked?  - What are some common mistakes people make with trademarks?  And, we talk about some of the horror stories Joey has seen when people didn’t trademark. This was SHOCKING to me!    Get the full shownotes at https://elizabethmccravy.com/108 Connect with Joey on Instagram at https://www.instagram.com/joeycvitale/  Visit Joey’s website at https://www.joeycvitale.com/ and https://indielaw.com/  Connect with Elizabeth on Instagram Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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