162: VIRAL ON INSTAGRAM: 4.4 Million Plays Later! What I’ve Learned From My Viral Baby Reel

In April, I posted a (very cute) video of my baby doing what appears to be a little baby workout, and… it went viral! 3.2 million views at the time I’m recording this, and probably more as you are hearing the episode. It’s had 171k+ likes, 1,532 comments, 125k+ shares, and over 10k saves. (And growing… I’ll add updates to these shownotes as I have them!)    So today, we’re taking a casual look at this reel. I’m sharing what I think helped it “go viral”, lessons learned from this process, what I’d do differently next time, and some random things that have come of this video (like more followers and rude trolls). If you’re interested in growing with Reels, I think you’ll enjoy this conversation a lot. I’m learning alongside you! I love social media marketing strategy, but I’m honestly NOT a “Reels expert”. I’m sharing my experience, but with plenty of tips throughout!    Links mentioned in the episode: Watch the viral reel: https://www.instagram.com/reel/Cb-XXP_AjB-/  Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/  Get the full shownotes: https://elizabethmccravy.com/162  Connect on my website: http://elizabethmccravy.com/    *UPDATES:* Since recording this episode, the video has passed 4.4 million plays and the new version I made (with new text on video and new caption) has not really taken off, which is interesting to observe. I’ve also been asked to sell the licensing rights to the video by multiple companies, which I’ve been exploring, but will probably say no to.    I hope yBlack Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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