164: 5 Fascinating Social Media Marketing Lessons We Can Learn From the Top Influencers/Bloggers

Love them or hate them, the big influencers have figured out a lot about running successful personal brand businesses, and we can learn from what they do as we build our businesses. I personally enjoy following influencers, whether it’s the lifestyle, fitness, travel, motherhood, or fashion influencer — I enjoy their content and often buy products they share. These men and women are excellent marketers, and in today’s episode, I’m taking social media marketing strategies I see these influencers using and sharing how you can apply it to your non-influencer business!    I get my best marketing ideas from businesses completely outside of my own industry, from places like true crime podcasts to Whole Foods sales calendars, and… influencers too. If you don’t follow any influencers yourself, then some of these strategies will be harder to connect with. But, if you’re like me and you have a favorite go-to influencer, then you’re gonna totally get what I’m saying here! So, cheers to upleveling our marketing with some interesting influencer-strategies.    Links mentioned in the episode: See ways to work with me: https://elizabethmccravy.com/ways-to-work-together  Connect on Instagram: https://www.instagram.com/elizabethmccravy/  Get the full show notes and all links mentioned: https://elizabethmccravy.com/164  Connect on my website: http://elizabethmccravy.com/   Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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