203: What's Working for Selling Digital Products, Content Repurposing, and Actually Enjoying Social Media with Angie McPherson

I'm so honored to have Angie McPherson on the podcast today! She's a long time listener of this podcast, an amazing brand photographer, educator for photographers, and just an incredible hype girl for creative business owners.Angie and I got to meet in real life in January at the Creative Educator Conference in Dallas. We both were speakers and sat next to each other the whole time. We talked business a lot at the event, and I was like “She is brilliant, and I need her on my podcast to talk about marketing!” So, here we are! We go a lot of directions in this episode, so there’s truly something here for every business owner. We talk about Angie's business journey, what she sees working right now in digital products and course marketing, repurposing content for YouTube, selling on social media in a non-sleazy way, Facebook groups for your courses, marketing to multiple audiences, YouTube Shorts, launch strategies, working mom advice, and so much more! This is basically a really fun marketing strategy chat with 2 women who love marketing. Enjoy! Get 10% off all EM Shop templates with the code “BBPODCAST” at checkout! Links mentioned in this episode:Get the full show notes: http://elizabethmccravy.com/204 Check out the Sales Page Templates: http://elizabethmccravy.com/sales Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ Connect with Angie on Instagram: https://www.instagram.com/angiejanine/ Elizabeth’s Website: http://elizabethmccravy.com/ Angie’s website: https://angiemcpherson.com/ Watch the Interview on Youtube: https://youtu.be/Ty8VNwI1OkwBlack Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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