212: How Amy Gabriel Turned a $10 Product into a Business That Supports Her Life

This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today!    Have you ever wanted to peek behind the scenes of a super successful physical product business? Today's episode is your opportunity! I'm chatting with my friend, Amy Gabriel, the creator of LippyClip about how she turned a $10 product into a full-time business that today employs more than a dozen women. Plus, in 2021, she worked really hard to automate her business so that she could pursue another dream (and don’t worry - we are going to talk about that too!). Now, Amy balances running LippyClip while pursuing a master's in theology    Here’s a sneak peek into what we covered: How she scaled her business and built her team What her day to day life is like running a business as a mom and a seminary student How she grew different distribution channels (she started on Etsy) How automation was one of the KEY time freedom pieces for her No matter what kind of business you have: whether you are a service provider, a physical product business like Amy or a digital product, I know you are going to love this episode. There is so much to learn from Amy’s story. She’s a true inspiration!    PLUS - with Mother’s Day approaching, she’s offering listeners to the Breakthrough Brand podcast 30% off with code ELIZABETH. Head to https://elizabethmccravy.com/lippyclip to shop!   Links mentioned in this episode: Get the full show notes:  https://elizabethmccravy.com/212 Watch this episode on Youtube: https://youtu.be/zRSjbS8vbGA  Shop LippyClips for 30% Off With Code ELIZABETH: https://elizabethmccravy.com/lippyclip  Check out Booked Out Designer: Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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