215: 4 Secrets to Creating an INSTANT Connection with Your Dream Clients in Your Copywriting with Elise Hodge

This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short-form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today!    We all want to write copy that actually connects with our readers, right? Whenever we sit down to write something for our business, we are hoping our writing is intriguing enough that it captures our ideal clients attention, keeps them reading until the end, and then ultimately leads them to buy. But how do you do that?    In this episode, I'm chatting with conversion copywriter Elise Hodge, and she’s sharing 4 secrets to writing copy that connects with our dream clients: specifically for sales pages and other sales copy (although honestly - these secrets could work ANY time you sit down to write). These four secrets will help you craft an INSTANT connection with your dream client.   We also talk about: What marketing strategies are outdated in 2023 (and what will stand the test of time) What you should have in mind when you sit down to write a piece of copy Why you DON’T have to be creative to write copy And so much more!   This is definitely an episode you don’t want to miss! I loved Elise’ tips and will definitely be putting them into practice the next time I sit down to write a sales page!   Links mentioned in this episode: - Get the full show notes:  https://elizabethmccravy.com/215 - Shop Elizabeth McCravy’s Sales Page Templates: https://elizabethmccravy.com/showit-sales-page-templates  - Join our FREE Breakthrough Brand Facebook Group: https://elizabethmccravy.com/facebook  - Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy  - Connect with Elise on her Instagram: https://www.instagram.com/connectioncopyco - Work with Elise and shop her copywriting templates: Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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