275: ConvertKit Rebrands to "Kit" — Is it a mistake? My Take

Today on the podcast, we are talking all about ConvertKit's rebrand to Kit. In case you missed their big announcement of this, don’t worry! I’m sharing all about it today: from my thoughts on the name, what it looks like to rebrand a company of this size, domain name things, and even diving into the last time ConvertKit rebranded and how it relates to all of this. I have a spicy opinion on it all that I'm excited to talk about it from the perspective of a brand designer and business owner (and someone who has been a ConvertKit user for many, many years now, loves the company, and supports them wholeheartedly). Let’s dive in!Links mentioned:Read the full shownotes: https://elizabethmccravy.com/275Read more about ConvertKit’s rebrand here: https://convertkit.com/resources/blog/convertkit-to-kit Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/ Join me inside Booked Out Designer: https://elizabethmccravy.com/bod Join Podcast Success Blueprint: https://elizabethmccravy.com/psb Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.  Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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