Marketing doesn't have to be expensive, complicated, or outsourced to a big agency that doesn't know your patients, your community, or your vibe. In this episode of Breath of Fresh Air, we sit down with Jaclyn Nona, founder of Clever Dental Co, to talk about how dental practices can bring marketing in-house, empower their teams, and build real, authentic connections with patients. Jaclyn's path into dentistry wasn't planned — but after years of experience in front office roles, billing, and treatment coordination, she discovered a passion for marketing. With the support of her practice owners, she launched Clever Dental Co: a creative and educational platform that teaches dental teams how to own their marketing strategy without relying on cookie-cutter agencies. In this episode, you'll hear: Jaclyn's journey from journalism and marketing student to dental marketing leader. Why "do nothing," "outsource it," or "DIY without guidance" aren't the only options for practice marketing. How Clever Dental Co helps teams learn branding, community engagement, Canva design, social media, and ground marketing through hands-on courses and resources. The cultural and financial ROI of in-house marketing: stronger patient loyalty, better treatment acceptance, and a more energized team. Practical examples of affordable campaigns that actually work — from boxed lunches for teachers to spotlighting staff achievements. Why authentic, scrappy, and patient-centered marketing beats polished stock images every time. Whether you're a practice manager, dentist, or office team member, this conversation will leave you with simple, actionable ideas to grow your practice from the inside out. Connect with Jaclyn & Clever Dental Co: 🌐 Website: https://www.cleverdentalco.com 📸 Instagram: @cleverdentalco 📘 Facebook: Clever Dental Co Thank You to Our Sponsor This episode is sponsored by Frontier Dental Supply – the partner we trust in our own practices for smarter supply strategies and cost savings. Use promo code FDBOFA for savings on your first order!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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