Crafting Destinations and Brands for Commercial success and Lasting Value with Emma Collings

In this insight-packed episode of Bricks & More, Adrian Strittmatter sits down with Emma Collings – Group Head of Marketing at British Land – to explore how brand and marketing can transform bricks and mortar into living, breathing destinations.With a career spanning retail, real estate, finance, and social enterprise, Emma brings a rare cross-sector perspective on creating places people remember, choose, and return to. She explains why understanding people’s shifting behaviours – whether they’re a B2B decision-maker or a lunchtime shopper – is at the heart of long-term asset value.Key talking points:🎯 How cross-sector experience fuels fresh thinking in real estate marketing🤝 Why every stakeholder touchpoint – from planning to activation – shapes brand equity🏙️ The role of “campus thinking” in meeting multiple needs throughout the day📈 Why proving marketing’s impact in B2B is hard – and how to make the case🕰️ How legacy and longevity give real estate marketing a unique responsibilityIf you think brand and marketing in real estate is just about selling space, Emma will make you see it as a powerful engine for lasting value.Emma’s LinkedIn: https://www.linkedin.com/in/emma-collings-54910021/British Land: https://www.britishland.com/Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter Saentys: https://saentys.com/ 

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