Investing in Age: Unlocking Value in the Later Living Sector with Henry Lumby

In this insightful episode of Bricks & More, Adrian Strittmatter sits down with Henry Lumby, Chief Commercial Officer at Auriens, to explore one of real estate’s most untapped frontiers: later living.As populations age and expectations evolve, Henry argues that the UK’s senior living market is lagging far behind its peers – not because of lack of demand, but because of outdated models and limited imagination. He makes a compelling case for treating later living not as care, but as lifestyle infrastructure – blending hospitality, wellness, and community to unlock long-term social and investor value.Key talking points:🏡 Why later living could outscale both build-to-rent and student housing combined💰 How the right incentives and regulation could unleash private investment and societal benefits🌍 What the UK can learn from New Zealand and Australia’s mature retirement village models🧠 Why “care” needs a rebrand — from reputational risk to value driver💬 How Auriens built “the gold standard” in senior living by focusing on hospitality, wellbeing, and belongingIf you think later living is just about care homes, this episode will reshape how you see one of real estate’s most powerful opportunities for impact and value.Henry’s LinkedIn: https://www.linkedin.com/in/natasha-morris/Auriens: https://www.auriens.com/Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter Saentys: https://saentys.com/

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