Strategy, Value & Growth: The unstoppable rise of branded residential with Rico Picenoni

In this episode of Bricks & More, Adrian Strittmatter speaks with Rico Picenoni – a hospitality leader who’s shaped over 500 hospitality and real estate projects globally.Together, they unpack what really drives long-term value in branded residences, and why the future of real estate lies in smart partnerships, local market knowledge, and global brand power. Rico brings the kind of depth that only comes from two decades of navigating $34 billion worth of real estate – offering razor-sharp insights into a rapidly evolving sector.Key talking points:🏙️ Why operator selection and brand alignment are the secret weapons of value creation📈 How Dubai and Miami became innovation labs for branded residences – and what emerging markets can learn🧠 The biggest mistake developers make (and how to avoid it by asking the right questions early)🌍 Why the future of branded resi value includes ESG, wellness, and globally connected benefits programmes💡 Why curiosity, not certainty, is the most powerful mindset in real estate development todayWhether you’re a developer, investor, or brand eyeing a move into real estate, this episode delivers a masterclass in what it takes to create enduring value – from the ground up.Rico’s LinkedIn: https://www.linkedin.com/in/ricopicenoni Savills UK: https://www.savills.co.uk/central-london/Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter Saentys: https://saentys.com/ 

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