On this episode of Bridge the Gap, Josh and Lucas sit down with Nancy Swanger of the Granger Cobb Institute for Business of Aging at Washington State University. Nancy shares the origin story of the program and how it has grown into a pioneering academic pathway preparing students for careers in senior living. Nancy highlights the powerful role of purpose-driven work in attracting the next generation. She also discusses how industry collaboration, mentorship, and real-world exposure are key to the program’s success, and why the future of senior housing depends on innovative workforce solutions.Key Topics CoveredThe founding story of the Granger Cobb InstituteHow hospitality education connects to senior living careersThe evolution from a single course to a full degree programIndustry partnerships driving curriculum and student successWorkforce challenges and opportunities in senior housingShifting perceptions among younger generationsThe importance of purpose-driven careersOnline education and professional development pathwaysSuccess stories of students entering the industryThe future of aging services educationMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestNancy Swanger: https://www.linkedin.com/in/nancyswanger/ Learn More about the Granger Cobb Institutehttps://business.wsu.edu/granger-cobb-institute-for-business-aging/Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

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