How to Drive Senior Living Development in Tough Markets

In this episode of Bridge the Gap, we sit down with returning guest and industry leader Heather Tussing, President of The Aspenwood Company, to explore what it takes to build thriving, scalable, luxury senior living communities. Heather shares updates from her three-year leadership journey: from launching successful urban infill developments in Nashville and Charlotte to expanding through acquisitions and third-party management.This week, we cover:How Aspenwood transformed a strong company into a market-leading cultureBuilding authentic sales relationships long before a community opensSupporting high-performing teams and reinforcing culture at scaleStrategic refreshes and CapEx planning for luxury senior living assetsMaintaining brand standards across developments and acquisitionsMeet the Hosts:Josh CrispLucas McCurdyConnect with Our GuestHeather TussingProduced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokThis episode was recorded at the NIC Fall Conference 2025

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