A Retailer's Secret Weapon: How A Simple Playlist Can Increase Sales by 10% - Dean Cherny

I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye. Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and... this probably sounds a little woo-woo, But the energy was just... All Wrong I couldn't pinpoint it at the time, but as I quickly walked around looking for the pink shirt (which I never did find), it all felt a little off. So off is exactly what I did. I headed out of that store, with my money in my wallet. Fast forward a couple of weeks later, and I was chatting with Dean and he was telling me about how music makes such a difference for retail stores. It was during this conversation, that it all clicked. I didn't realise it at the time, but that "cute little boutique" felt dead, because there was no music - no ambiance. But the real kicker came when Dean told me that stores with THE RIGHT playlist, typically see an increase in sales of TEN PERCENT. Say what now? 10% more sales, just for knowing what to play? I'm all for that. But how do you know "what's right", so you can cash in? Listen in and find out.   -------- The impact of music in retail stores. 0:02 Starting a music business, 34 years in the making. 1:43 Music in retail stores and its impact on staff and customers. 7:12 Using brand archetypes to inform music choices for a clothing brand. 12:55 Leadership, creativity, and music preferences. 18:17 Music's impact on retail sales, with studies showing positive results for "right fit" music. 21:38 Music selection and censorship in retail stores. 27:41 Music licensing and compliance for retail stores. 32:26 Music and digital signage for retail stores. 38:42   -------- Full article: https://salenaknight.com/a-retailers-secret-weapon-how-a-simple-playlist-can-increase-sales-by-10-dean-cherny/

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