If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen. I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back. And it's not what you think! Fix this one critical issue, and you could unlock higher conversions and more revenue. In this value-packed discussion, you'll discover: The free tool Kerry uses to instantly audit website speed (and how to improve it) The hidden mistakes in your product taxonomy that are frustrating customers Why hiring an e-commerce manager is one of the best investments you can make The mindset shift Kerry says is crucial for e-commerce entrepreneurs to make If you want to take your online store to the next level, you can't afford to miss Kerry's top tips. Tune in now to get the insights that could transform your business. --------- E-Commerce Essentials and Kerry Clark's Introduction 0:02 Kerry's Journey into E-Commerce 3:04 Common E-Commerce Obstacles and Quick Wins 4:41 Website Speed and Optimization Tools 7:38 Navigational and Taxonomical Challenges 13:27 Understanding Product and Customer Journey 15:50 The Role of E-Commerce Managers and Email Marketers 24:23 The Importance of Long-Term Vision and Delegation 31:38 Overcoming Control Freak Tendencies 32:10 Final Thoughts and Advice for Business Owners 44:36 Full article: https://salenaknight.com/an-ecom-experts-top-tips-for-a-higher-converting-website-kerry-clark/

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