PR Strategies For Retailers – Janet Murray

Janet spent the past fifteen years writing and editing for national newspapers and magazines in the UK including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail. She's pitched (and successfully placed) countless stories in the national media. Plus, she's also commissioned hundreds of stories (and turned down many more). What you will learn in this episode: What is PR How Amy's strategy is related with Janet's business How you can pitch your story into the media Do you need to pay if you want to be in the media? For more click here

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