Why? Why? Why? Why? Why? Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions. Christopher Melotti is a well-established and renowned Australian Content Marketing and Copywriting Professional who lives by the motto, "Continually challenge, consistently grow, constantly humbled, confidently show." Catch Christopher and Salena talk about how simplicity is key to understanding your customers and bridging your products to them! We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today. Check out our shop page to get a copy of our business builder workbooks.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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