Want to know exactly what to post this Black Friday? Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who's cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience. Here's a sneak peek of what you'll learn: Michelle's exact "Black Friday Blueprint": A complete breakdown of which posts to share each day, with email templates, SMS drafts, and more to save you time and maximize engagement. The 3-phase content strategy: Learn the ideal post ratios to captivate, engage, and convert—from now through Cyber Monday! Secrets to connect authentically with your audience so they're eager for your posts (even the promotional ones)! A strategy for every type of post: We're covering everything from Stories to Reels, so you're prepped to show up everywhere your customers are. If you're ready to finally feel in control of your social strategy for the busiest sales season, this is the episode for you. Get ready to boost your sales and make every post count! Ps - want to grab Michelle's Blueprint? You can do so here. -------- Leveraging Social Media for Black Friday and Cyber Monday 0:02 Evolution of Social Media Platforms 4:44 Using Instagram for Sales and Engagement 7:04 Content Strategy for Black Friday and Cyber Monday 10:20 Posting Frequency and Content Types 17:14 Maintaining Engagement Post-Black Friday 26:06 The Role of the Face of the Brand 30:53 Leveraging User-Generated Content and Influencer Marketing 35:09 The Content Cup and Final Thoughts 38:03 Full article: https://salenaknight.com/your-black-friday-social-media-strategy-michelle-gifford/

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